To honor women everywhere and recognize their individual uniqueness, the renowned fast-food chain McDonald’s made a symbolic move by flipping its iconic arches upside down.
This decision took place in 2018, coinciding with March 8th, International Women’s Day, a day dedicated to celebrating women’s social, economic, cultural, and political achievements globally.
While some initially speculated that the logo change was linked to a corporate rivalry, McDonald’s clarified that it was a gesture of appreciation for women worldwide. The flipped logo was a symbol of “celebration of women everywhere,” as stated by a company representative.
McDonald’s not only flipped the sign at its Lynwood, CA store but also adjusted its logos on social media platforms. Additionally, employees sported attire featuring the flipped logo, and select restaurants offered special packaging adorned with the modified logo across the nation.
Wendy Lewis, McDonald’s Chief Diversity Officer, emphasized the significance of the gesture, stating, “For the first time in our brand history, we flipped our iconic arches for International Women’s Day in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a spokesperson for the company, reiterated that the logo change was a tribute to women globally, highlighting McDonald’s longstanding commitment to supporting women in the workplace and fostering diversity.
McDonald’s joins a growing list of companies recognizing the importance of gender equality and celebrating women’s achievements. Other initiatives, like Johnnie Walker’s ‘Jane Walker’ bottle and Brawny’s replacement of the Brawny Man with women, further underscore the ongoing efforts to promote gender equality and support women’s empowerment.
