From Workplace Well-being to Creative Campaigns: Organizations Rally to Tackle the Mental Health Crisis during Mental Health Awareness Month
Amidst the challenging landscape of the pandemic, this year has witnessed a diverse range of initiatives aimed at addressing mental health in the workplace and beyond. From providing employees with access to mental healthcare to spreading positive affirmations through creative campaigns, organizations are stepping up their efforts to combat the mental health crisis that has plagued society. The profound impact of the pandemic on mental well-being cannot be ignored, with the US Department of Labor reporting that a staggering 83% of workers have experienced work-related stress.
While some companies have implemented measures such as a four-day workweek, extended holiday schedules, and inflation-based bonuses to alleviate the mental burdens faced by employees, it is evident that more needs to be done to tackle this pressing issue. As Mental Health Awareness Month unfolds, brands, agencies, and organizations are embracing the opportunity to prioritize mental health through policy changes and impactful campaigns, albeit with varying levels of depth and commitment.
Recognizing the importance of personal well-being, agencies like RPA are providing mental health support to employees through initiatives such as office hours with HR professionals. Similarly, VMLY&R has partnered with Bright Horizons to offer assistance in caring for children, elders, and pets, recognizing the intertwined nature of personal responsibilities and mental health.
Engaging in meaningful conversations is another avenue that companies have pursued to raise awareness and promote prevention. TikTok, for instance, has established the Mental Health Media Education Fund, allocating over $2 million in ad credits to organizations such as the Alliance for Eating Disorders and Made of Millions. Saks, a renowned retailer, is leveraging its platform to sell “positive affirmation decals,” creating impactful window displays, and collaborating with psychologist Mariel Buqué to develop tailored content for its digital platforms. Meanwhile, L.L.Bean has embarked on an “off the grid” initiative, temporarily wiping its Instagram account to encourage people to embrace the outdoors as a means of improving mental well-being.
Various organizations and foundations have launched campaigns to address specific mental health concerns. The American Foundation for Suicide Prevention has launched the “Talk Away the Dark” campaign, emphasizing the critical role of open conversations in preventing suicide and supporting those affected by suicide loss. LifeStance Health, a prominent mental healthcare provider, has revived its “No Face” campaign to share personal stories of individuals dealing with anxiety. Talkspace, an online therapy platform, has partnered with Olympic champion Michael Phelps to highlight the significance of therapy in their “Celebrate Every Step” campaign.
Even brands operating in different industries are making their mark during Mental Health Awareness Month. Skin Proud, a skincare brand catering to Gen Z, is encouraging acts of kindness and prompting individuals to share their good deeds on TikTok while also supporting a fundraising effort. Additionally, sports teams have been leveraging their online presence and live events to draw attention to Mental Health Awareness Month, underscoring the importance of mental well-being in the athletic world.
While it is acknowledged that improving labor conditions would have a more profound impact on mental health than campaigns and initiatives alone, the growing conversation around mental health signifies a positive shift. By prioritizing mental health policies, fostering dialogue, and driving awareness through creative campaigns, organizations are taking steps towards creating a more supportive and inclusive environment for individuals’ well-being. As Mental Health Awareness Month unfolds, it serves as a reminder of the ongoing need to address mental health concerns and promote holistic well-being for all.
